Market research agency Mintel has identified six new consumer trends that are shaping the Chinese and North Asian consumer landscapes. Within these, health, experience and plastic use are some important key points for food companies to take note of.
Opportunities in the Chinese wine market remain “exciting and plentiful” with consumption forecast to continue to grow at 6% per annum for the next five years, according to Wine Australia. At this pace the country will break the 3tr litre barrier by 2022.
The Alibaba Group has teamed up with Malaysian durian supplier BEHO Fresh to sell Malaysia-sourced Musang King durians to China via e-commerce, on the back of soaring consumer demand for the ‘King of Fruits’.