
From Japan to Asia: Silkworm protein firm taps health and familiarity
Japan’s Morus Inc is betting on demand for functional products and cultural familiarity with silkworms to drive expansion in Asia
News & Analysis on Food & Beverage Development & Technology

Japan’s Morus Inc is betting on demand for functional products and cultural familiarity with silkworms to drive expansion in Asia

Energy drinks in Asia are evolving beyond caffeine as consumers seek added health benefits, opening opportunities for functional, better-for-you innovation

FIC 2026
One of China’s most traditional proteins has been reimagined in a functional, convenient format, driving modern food industry growth

This edition explores the rising appeal of Chinese food brands, tighter transport rules for edible oils, alcohol and syrups, mental health trends, and more

China’s growing focus on mental wellness is shaping food trends, driving demand for fresh foods, dairy and lower-sugar options that balance health and indulgence

Chinese food brands are using Singapore as a launchpad for overseas growth, partnering retailers such as Scarlett Supermarket to test international demand

Adults under 60 found to eat more ultraprocessed foods (UPFs), putting them at risk of getting hyperuricemia (high uric acid), leading to gout and kidney diseases

South Korea’s Daesang Corporation is targeting Japan’s growing appetite for fermented foods as it expands exports of kimchi and gochujang

Diageo’s World Class Cocktail Festival presents traditional spirits through lighter serves and localisation amid growing health and moderation trends

The United States is China’s largest health foods export destination; however, exports were down 14.7% last year partly due to U.S. trade tariffs and changing trade policies.

A Japanese study suggests regular rice consumption is linked to better weight control in adults, challenging low-carb weight-loss narratives

Top functional ingredients, trehalose and SmartMilk feature in this edition of Healthier Choices

Check out our top 10 most-read food and beverage industry stories from February 2026, including GLP-1 foods in Asia, India alcohol regulations, matcha chicken nuggets and more

Ingredients giant Kerry has spotlighted scallion as a ‘hero’ flavour amid strong focus on wellness and tradition in its 2026 Taste Charts

Heritage snack firm Asahi Seika reimagines traditional karinto with longer shelf life and trending flavours while retaining its signature crunch and sweetness

Consumers are more receptive to new food and drink products when textures reflect familiar eating experiences

Today’s consumers are redefining snacks, favouring products that combine nutrition, heritage, and convenience

In a world-first move, China has introduced specific regulations to govern live-streamers and related companies dealing in food products

Protein, fibre, nootropics and antioxidants are emerging as key functional ingredients shaping food and drink innovation as wellness continues to steer buying decisions

本期聚焦麒麟研发战略、日本加强食品过敏原监管、冲绳姜糖浆健康产品出海,以及更多行业动态。

Mengniu will supply dairy products to athletes and fans during the 2026 Winter Olympics, linking the move to its health and nutrition strategy

The traditional Japanese beverage taps into top consumer demands for premium drinks with authenticity and craftsmanship; as well as offering a versatile lower alcohol option as a base for cocktails and more

Barry Callebaut’s new Global Innovation Center in Singapore combines cacao coatings expertise and AI to address rising cocoa costs and climate pressures

Experts say blended protein, fermentation, and mushrooms could revive Asia’s alt-protein market with better nutrition and affordability

The market for GLP 1 companion foods in Asia faces some major challenges – but big opportunities also await if played right

New data shows than balanced meals, rather than focusing on one nutrient such as protein, are more closely linked to kids’ healthier weight development

An Okinawa-based ginger syrup firm is expanding into Europe and Asia, betting on rising demand for traditional food-as-medicine solutions linked to health and beauty

Beer giant Kirin is ramping up focus on its beer and R&D businesses to drive international growth, boosting the use of new technology and localisation

We reveal the top 10 ASEAN food and beverage stories of 2025, spanning trade and regulatory developments, supply chain challenges and emerging innovation across the region

The supplementation of soy protein has been shown to improve muscle health and modulate the gut microbiome – findings that a group of Chinese researchers say would support the gut–muscle axis hypothesis.

Here are our top 10 sustainability stories of 2025, spanning corporate strategy, upcycling innovation and the practical challenges facing the food and beverage industry

From mung bean snacks to microalgae desserts, familiar and healthier formats are emerging as key levers to help alternative protein firms scale

We reveal the top 10 most popular alt protein stories from this year, from leaf-powered protein to cultivated seafood and more

Brands are embracing connected packaging, using youth-focused, gamified strategies in Asia Pacific and the Middle East

Thai brand Flo turns local superfood wolffia into protein drinks and flavour enhancers, tapping global demand for convenient, healthy foods

Amid the many uncertainties and changes seen by the food industry, we believe these three emerging categories have the potential to drive major change in the coming year

China promotes tea and navel oranges in its latest round of belt and road initiatives to boost rural economies in days leading up to the festive season

Sentimentality and health are increasingly influencing consumer snack choices, as they seek comfort, tradition and emotional connection in their purchases

Here are our top 10 most popular stories from the Land of the Rising Sun, including big brand innovations, regulatory changes, regional food trade initiatives, and more

Pepsico launches zero-sugar beverages in limited edition Zootopia cans across China, after claiming victory over zero-sugar Coke in the 2025 Pepsi Challenge

See our top 10 most-read science, research and technology stories from this year, featuring ‘Nobel Prize-worthy’ theabrownin, Meiji protein study, cell-cultured coffee and more

From Indonesia’s all-out halal regulations to sodium policies spurring rapid reformulation and taxation changes affecting food company strategies, these are five regulatory and policy updates that are expected to have a major impact on the F&B sector in 2026

今回のBrand Newでは、PepsiCo GHAC、2025年トップ10ブランドニュース、Amazonなど、大手企業を特集しています。

今回はキリンの拡大計画、果物・野菜摂取不足に伴う健康リスクなどを取り上げています。

Korean ingredients firm Suchang is expanding its citrus-based business into Japan, developing mandarin peel products to tap rising wellness demand

Here are our top 10 packaging stories featuring thermal strips on wine bottles, regulatory updates, sustainability challenges, and more

Kirin’s Mercian is expanding into the US and Thailand with craft gin and shochu, citing strong demand for Japanese spirits and growing interest in Japanese cuisine

The maker of Asahi Super Dry released a unique plant-based drink – and took the Japanese market by storm

We highlight our top 10 most-read China stories from 2025, covering policy shifts, product innovation, and changing consumer demands

We explore how consumers are engaging in mindful spending and drawn to flavour innovations that balance taste and value