Global Brands

Middle East

Smart packaging emerging as a unique way for F&B manufacturers to connect with consumers ©SIG Combibloc Obeikan

QR and AR: How smarter packaging can appeal to Middle East’s younger consumers

The Middle East’s growing younger population is driving consumption of packaged food and beverage products, with firms turning to new packaging innovations to entice this lucrative market.

Convenience, cost and clean label key for Middle East success - Ingredion

Consumers in Middle East are increasingly more willing to try out new trends, but demands for convenience at an affordable price can pose a challenge for manufacturers.

Matcha move: Nestle launches limited edition KitKat in UAE, KSA, Kuwait

Nestle has launched a limited edition green tea matcha KitKat in selected GCC markets including UAE, Saudi Arabia and Kuwait.

Disrupting the meat industry: Global Food Industries ready to launch plant-based burgers

UAE food firm Global Food Industries (GFI) has announced plans to launch its plant-based ‘not-chicken and not-beef burgers’ in November.

Renewable energy: Nestle’s Dubai factory now the UAE’s largest private solar plant

Nestle Middle East's Al Maha factory in Dubai has started generating renewable energy with its 20,000 photovoltaic (PV) panels, that will supply 85% of the factory’s annual electricity consumption.