4 ways food brands can win in China’s ‘conscious indulgence’ era
Chinese consumers are among the most discerning in the world, and guilt-free indulgence is leading local innovation trends. Here are four ways food firms can capitalise
East Asia
ジャパン フォーカス：キットカットのローカライズ戦略、食料安全保障、Growth Asia Summit 2026におけるグリコ、そしてFFCのトレンド
今月のJapan Focusでは、キットカットがどのようにして日本のアイコンとなったか、食料安全保障の強化に向けた取り組み、Growth Asia Summit におけるグリコ、そして FFCの消費トレンドについて探ります
Japan Focus: KitKat’s localisation strategy, food security, Glico at Growth Asia Summit, and FFC trends
This edition explores how KitKat became a Japanese icon, efforts to strengthen food security, Glico in Growth Asia Summit, and FFC consumption trends
Triple threat: Japan’s sustainable diet challenged by modern habits, study finds
Japanese home cooking aligns closely with sustainable diet goals, but researchers warn that westernisation, aquaculture pressures, and excess sodium could undermine its future
Fair pricing and sustainable diets: Safeguarding Japan’s food security
Japan has amended its Food System Act to introduce cost-based pricing benchmarks as concerns grow over the long-term resilience of its food system
トレンドトラッカー：ゼリースティック、「食は薬」の概念、グリコのインサイト
今月のTrend Trackerでは、ゼリースティック、「食は薬」の概念、そしてグリコのインサイトを取り上げています。
中東フォーカス：トルコの食肉消費、イラン情勢、K-フード
今月のMiddle East Focusでは、トルコの男女における食肉消費理由、イラン情勢による業界への影響、K-フード輸出を取り上げています
ASEANフォーカス：ハラール市場の成長、Carlsberg Malaysia 、ベトナムの食品安全
今月のASEAN Focusでは、ハラール市場の成長、Carlsberg Malaysiaのプレミアム化戦略 、ベトナムの食品安全実施棚上げを取り上げています
サイエンス ショート：代替乳2.0、パーソナライズド ニュートリション、スマートイノベーション
今月のScience Shortsでは、代替乳2.0のアプローチ、パーソナライズド ニュートリション、そしてスマートイノベーションを取り上げています
Do baijiu’s powerful brands promise global potential?
The Chinese spirit has a lot to offer, with some powerful brands and consumers’ thirst for exotic tastes
Snack trends: Nutrient-dense grazing hitting its stride
Snack brands are targeting fluid eating occasions with products that deliver nutrition in smaller portable formats, aligning with healthier snacking trends to suit busier lifestyles
Awareness of FFCs high but more needs to be done to raise uptake – Japan survey
Tokyo-based market research firm MyVoicecom has released results from its survey on Foods with Function Claims (FFCs), which indicate that though awareness of these products is high, more work is needed to increase consumption rate.
Young and sweet: Apple cider vinegar reinvented as RTD drinks
Shandong-based Lv Jie launches RTD apple cider vinegar with apple juice and prebiotics – a younger, tastier makeover to attract younger consumers
South Korea on ‘unfair’ online ads: Helping food firms avoid snags
The South Korean government has published an in-depth handbook on Unfair Online Advertising in a bid to further manage how food products are sold online
FBIF 2026
Going for red: Ocean Spray taps health and visual appeal to localise in China
Cranberry specialist Ocean Spray is leveraging multiple health benefits and bright red red visual appeal to tailor products for China, aligning innovation with local tastes
FBIF 2026
Not Just a Flavour Strategy: How KitKat Embedded Itself in Japanese Culture
From ‘Japanisation’ to deep cultural alignment, Nestlé KitKat is one of the few foreign brands to have thoroughly cracked Japan’s competitive chocolate market
Food for seniors: Empathy and food safety gaps hindering innovation
As populations age, companies are exploring safer and appealing dysphagia foods for the elderly, but gaps in empathy, research and awareness prove challenging
聚焦中国：WALOVI 全球布局、健康中国 2030、老年营养等议题
本期内容涵盖凉茶品牌 WALOVI 的全球扩张、“健康中国 2030”战略驱动下的食品创新、针对患有吞咽障碍的老年人的营养解决方案等
China Focus: WALOVI’s global push, Healthy China 2030, senior nutrition and more
This edition covers herbal tea brand WALOVI’s global expansion, Healthy China 2030-driven food innovation, nutrition solutions for seniors with dysphagia, and more
WALOVI taps food-as-medicine trend to grow in Saudi and beyond
China’s WALOVI is seeking growth globally in markets from the Middle East to Africa for its traditional herbal teas
替代蛋白质观察：Beyond Meat、加工食品与融合菜肴增长
本期“替代蛋白质观察”重点关注 Beyond Meat、加工食品与融合菜肴增长
聚焦中东：巴西莓品牌 SAMBAZON、伊朗冲突与沙特食品欺诈
本期“聚焦中东”重点关注巴西莓品牌 SAMBAZON、伊朗冲突以及沙特食品欺诈
聚焦初创公司：Plaquette、Vicky en France、Morus 等
本期“聚焦初创公司”重点关注 Plaquette、Vicky en France、Morus 等初创公司
聚焦印度：酒精饮料行业趋势、啤酒消费增长与 GLP-1
本期“聚焦印度”重点关注酒精饮料行业趋势、啤酒消费增长及更多内容
中東フォーカス：SAMBAZONのアサイー、イラン紛争、サウジアラビアの食品不正問題
今月のMiddle East Focusでは、SAMBAZONのアサイー、イラン情勢、サウジアラビアの食品不正問題を取り上げています
インド フォーカス：アルコールのトレンド、ビール消費の伸び、そしてGLP-1
今月の India Focusでは、アルコール飲料のトレンドやビール消費の伸びなどを特集しています
パッケージング ハプニング：一口サイズのバター、日本の栄養表示
今月のPackaging Happeningsでは、一口サイズのバターや日本の栄養表示などを取り上げています。
Taylors Wines bets on lighter reds and Asian cuisine for Syrah launch
As demand grows for lighter, food-friendly reds, Taylors Wines is entering the category with a Syrah targeted for Asian cuisine
Japan Focus: Glico on snack trends, amazake jelly sticks, tea innovation and more
In this edition of Japan Focus, we dive into Glico’s strategy for growth in the snack category, modernising amazake for consumers, tea innovations, and more
Up The Food Chain
Embracing ‘genba’: Glico on balancing global trends with localisation
Yukio Kimura, COO of Glico Asia Pacific, says understanding ‘genba’ – the field where operations and consumer interactions take place – is key to keeping brands relevant in diverse markets
Chewable beauty: Convenience meets functionality in amazake jelly sticks
Snack brand Hananomi transforms the traditional amazake drink into convenient jelly strips to boost gut and skin health for busy consumers
Tea among the stars: Space sakura and decaf drive Japan firm exports
Space sakura tea and decaffeinated teas are part of Japan GreenTea’s export push, combining novelty, aesthetics and healthier beverage options
Food Ingredients China 2026
Healthy China 2030 spurs wellness-driven food additive innovation
Food companies pivot to plant-based additives and health-forward messaging to meet consumer demand and align with the Healthy China 2030 Blueprint
FHA 2026
Taiwan courts overseas halal food markets with culture, health benefits
Taiwan’s halal brands are leveraging health messaging and cultural appeal to attract overseas consumers from Asia Pacific and the Middle East
Tee Yih Jia targets plant-based growth with Asian-Western fusion
Tee Yih Jia is betting on Asian-Western fusion to grow its ALTN plant-based range, diverging from Western-style formats amid slowdown in the plant-based category
Shanghai alcohol warning label trials in full swing across online and offline sales
Alcohol warning label trials move into full implementation in China’s most populous city Shanghai, with strict requirements for retailers across online and offline sales channels
K Food exports set to take major hit after losing Middle East growth
South Korea’s K Food export growth momentum face a sharp slowdown as the Middle East — its key growth engine — weakens from the US-Iran conflict
聚焦中国：TaoKaeNoi 携手陈哲远、加工食品之争、中国肠道健康趋势等
本期重点关注 TaoKaeNoi 新晋品牌代言人陈哲远、对加工食品添加剂的反思、中国市场对天然肠道健康产品日益增长的需求等。
安全第一：中国液体运输管控、网络攻击等
本期“安全第一”包含中国液体运输管控、网络攻击等话题。
聚焦中东：Hunter Foods 辣味薯片、海湾出口产品与抹茶鸡块
本期“聚焦中东”包含 Hunter Foods 辣味薯片、海湾出口产品与抹茶鸡块。
聚焦东盟：泰万盛、嘉士伯马来西亚和杨协成
本期“聚焦东盟”包含泰万盛、嘉士伯马来西亚、杨协成等动态。
趋势追踪：功能性乳制品、伊朗冲突和辣味零食
本期“趋势追踪”包含功能性乳制品、伊朗冲突、辣味零食等专题报道
China Focus: TaoKaeNoi x Chen Zheyuan collab, processed foods debate, gut health trends in China, and more
This edition features TaoKaeNoi’s new brand ambassador Chen Zheyuan, a rethink of processed food additives, rising demand for natural gut health products in China and more
FIC 2026
Flashy and sweet: Brands tap health trends in artificial sweetener push
Leveraging weight loss, gut and dental health trends, Chinese firms are increasingly creative in reframing artificial sweeteners as a health aligned choice
Food Ingredients China 2026
Gut health, clean label foods surge in China market
Chinese consumers are driving demand for natural, gut-friendly and plant-based ingredients, mirroring global trends and boosting innovation in functional products
TaoKaeNoi taps Chinese celebrity star power to boost seaweed snack growth
Thailand’s TaoKaeNoi has appointed Chinese celeb Chen Zheyuan as its global ambassador, tapping rising demand for Asian snacks and building a healthy positioning
Egg-based collagen: The next beauty-from-within superstar?
Singapore firm Vicky en France is upcycling discarded eggshell membranes into collagen products, targeting the growing beauty-from-within and healthy ageing market
ジャパン フォーカス：ナトリウム表示の変更、アサヒへのサイバー攻撃、カイコタンパク質
今回の特集では、日本のナトリウム表示の変更、サイバー攻撃後のアサヒの利益減、健康に役立つカイコタンパク質などについて取り上げます。
ミドルイースト フォーカス：Hunter Foodsのスパイシーチップス、湾岸諸国への輸出、抹茶ナゲット
今回のMiddle East Focusは、Hunter Foodsのチリ愛好家のためのスパイシーチップス、変わる湾岸諸国への輸出、抹茶ナゲットを取り上げています.
アセアン フォーカス：Thai Union、Carlsberg Malaysia、Yeo’s
Thai Unionのペット用フード、Carlsberg MalaysiaとYeo’sの売上不調などが、今回の「ASEAN Focus」に取上げられています。