China Focus: WALOVI’s global push, Healthy China 2030, senior nutrition and more

China Focus
China Focus (Image: Getty/Zhaojiankang)

This edition covers herbal tea brand WALOVI’s global expansion, Healthy China 2030-driven food innovation, nutrition solutions for seniors with dysphagia, and more

China’s WALOVI taps food-as-medicine trend for global push

Chinese herbal tea brand WALOVI is seeking global growth through the food-as-medicine trend.

WALOVI was created for international markets but uses the same flavour profile and formulation as the domestic Wanglaoji brand.

“We believe that together we can integrate Eastern health wisdom into daily life worldwide, making WALOVI a trusted health choice globally,” said Chairman Fang Dafeng of Wanglaoji Great Health – the corporate entity that owns the Wanglaoji brand.

Healthy China 2030 spurs wellness-driven food additive innovation

Food companies pivot to plant-based additives and health-forward messaging to meet consumer demand and align with the Healthy China 2030 Blueprint.

This shift towards plant-based additives and health-focused positioning benefits local brands and international firms targeting China’s wellness-driven market, where food additive firms like Hubei-based Zixin Biological Technology are innovating with natural food ingredients under the Znatural brand. It targets health-conscious consumers and aligns with Healthy China 2030 – a government initiative that emphasises wellness and sustainability.

Dignified food for seniors: Closing gaps in an ageing world

As societies age rapidly, a pressing question emerges: how can we better support seniors with dysphagia, a condition many may one day face?

WHO data indicates that China has one of the fastest growing ageing populations in the world. Globally, malnutrition remains a significant issue among the elderly, with an average global prevalence of 18.6%, according to a Public Health in Practice study.

For seniors with dysphagia, the problem is further compounded.

A new halal texturant – MAKANsoft – seeks to address food safety and malnutrition. With MAKANsoft, puréed dishes can be reshaped into forms that resemble their original appearance, restoring a sense of familiarity to meals.

Taylors Wines bets on lighter reds and Asian cuisine with Syrah launch

As demand grows for lighter, food-friendly reds, Taylors Wines is entering the category with a Syrah suited to Asian cuisine.

Taylors’ priority markets remain Australia and New Zealand, followed by key growth markets such as Canada and China over the next two to three years. These markets show strong demand for lighter-style red wines, and their cuisines also pair well with this style of Syrah.

Growth Asia Summit 2026: Alpro Pharmacy, BYHEALTH to present on metabolic health

Metabolic health and weight management are two key themes covered in this year’s Growth Asia Summit 2026 and Malaysia-based Alpro Pharmacy chain and China’s health supplement giant BYHEALTH are among the key speakers.

BYHEALTH’s Head of Marketing Kelvin Zhang will focus on how metabolic disruption can lead to a rise in cortisol levels, in turn causing weight gain, insomnia and stress, and how the company is tackling these issues with its upcoming new product launch in China.