聚焦中国：功能性食品创新、KitKat 本土化战略、中国品牌在东南亚的崛起等
本期探讨本土化、功能创新与高端化如何助力品牌赢得亚洲各地消费者
Healthier innovation
China Focus: Functional food innovations, KitKat’s localisation strategy, and the rise of Chinese brands in SEA
This edition examines how localisation, functional innovation and premiumisation are helping brands win consumers across Asia
4 ways food brands can win in China’s ‘conscious indulgence’ era
Chinese consumers are among the most discerning in the world, and guilt-free indulgence is leading local innovation trends. Here are four ways food firms can capitalise
ThaiFex-Anuga Asia 2026
Betagro turns chicken into noodles to double protein per meal
Betagro has created noodles made out of chicken breast, offering consumers a new way to double up on protein and satisfy tapping demand for high-protein innovation
Snack trends: Nutrient-dense grazing hitting its stride
Snack brands are targeting fluid eating occasions with products that deliver nutrition in smaller portable formats, aligning with healthier snacking trends to suit busier lifestyles
ANZ Focus: Aussie Syrah, World Cup dairy and Brancourts
Aussie Syrah wine, World Cup dairy and Brancourts feature in this edition of ANZ Focus
Could the World Cup open up a unique opportunity for alcohol-free?
With matches in Europe running late into the night, consumers will be looking for alternatives to alcohol
Energy drink trends: US startup PHX blends hydration and energy
Florida-based functional drinks firm PHX has launched a hydration-energy drink designed to meet growing demand for multifunctional beverages
Young and sweet: Apple cider vinegar reinvented as RTD drinks
Shandong-based Lv Jie launches RTD apple cider vinegar with apple juice and prebiotics – a younger, tastier makeover to attract younger consumers
Old-school soy, new-school appeal: Oatside’s fresh soymilk take
Oatside is repositioning soymilk for younger Asian consumers with a high-protein, clean-label offering focused on taste and wellness
Sweet proteins gain global momentum with latest regulatory win
Amai Proteins’ sweet protein secures regulatory approval in Singapore after recent US nod
FBIF 2026
Going for red: Ocean Spray taps health and visual appeal to localise in China
Cranberry specialist Ocean Spray is leveraging multiple health benefits and bright red red visual appeal to tailor products for China, aligning innovation with local tastes
Food for seniors: Empathy and food safety gaps hindering innovation
As populations age, companies are exploring safer and appealing dysphagia foods for the elderly, but gaps in empathy, research and awareness prove challenging
WALOVI taps food-as-medicine trend to grow in Saudi and beyond
China’s WALOVI is seeking growth globally in markets from the Middle East to Africa for its traditional herbal teas
ジャパン フォーカス：グリコが語るスナックのトレンド、甘酒ゼリースティック、お茶のイノベーション
今月のJapan Focus:では、スナック分野におけるグリコの成長戦略、消費者に合わせた甘酒の現代的なアレンジ、お茶のイノベーションなどについて深く掘り下げています。
FBIF 2026
Ginseng democratisation: Advancing the Food as Medicine movement
With the concept of Food As Medicine growing rapidly in Asia, ginseng specialist firm Herbal Player is making the most of its nanotech to make affordable, market-first products
Japan Focus: Glico on snack trends, amazake jelly sticks, tea innovation and more
In this edition of Japan Focus, we dive into Glico’s strategy for growth in the snack category, modernising amazake for consumers, tea innovations, and more
From protein to prebiotics: 11 launches tapping into longevity nutrition
Brands are reformulating everyday foods with more protein, fibre and functional ingredients as consumers look to support strength, digestion and long-term wellbeing through daily eating habits
Chewable beauty: Convenience meets functionality in amazake jelly sticks
Snack brand Hananomi transforms the traditional amazake drink into convenient jelly strips to boost gut and skin health for busy consumers
Tea among the stars: Space sakura and decaf drive Japan firm exports
Space sakura tea and decaffeinated teas are part of Japan GreenTea’s export push, combining novelty, aesthetics and healthier beverage options
Food Ingredients China 2026
Healthy China 2030 spurs wellness-driven food additive innovation
Food companies pivot to plant-based additives and health-forward messaging to meet consumer demand and align with the Healthy China 2030 Blueprint
FHA 2026
Taiwan courts overseas halal food markets with culture, health benefits
Taiwan’s halal brands are leveraging health messaging and cultural appeal to attract overseas consumers from Asia Pacific and the Middle East
Tee Yih Jia targets plant-based growth with Asian-Western fusion
Tee Yih Jia is betting on Asian-Western fusion to grow its ALTN plant-based range, diverging from Western-style formats amid slowdown in the plant-based category
Calbee, AMILI bring personalized nutrition to Singapore
Japanese food, snacks and nutrition company Calbee is partnering with the Singapore microbiome firm AMILI in bringing personalized nutrition to the country.
China Focus: TaoKaeNoi x Chen Zheyuan collab, processed foods debate, gut health trends in China, and more
This edition features TaoKaeNoi’s new brand ambassador Chen Zheyuan, a rethink of processed food additives, rising demand for natural gut health products in China and more
FIC 2026
Flashy and sweet: Brands tap health trends in artificial sweetener push
Leveraging weight loss, gut and dental health trends, Chinese firms are increasingly creative in reframing artificial sweeteners as a health aligned choice
Food Ingredients China 2026
Gut health, clean label foods surge in China market
Chinese consumers are driving demand for natural, gut-friendly and plant-based ingredients, mirroring global trends and boosting innovation in functional products
FIC 2026
‘There are no bad additives, only bad humans’: Experts urge fairer view of processed foods
Top Chinese food science leaders have urged consumers and industry to make fairer judgements of processed foods and additives, calling the sector badly misunderstood
Egg-based collagen: The next beauty-from-within superstar?
Singapore firm Vicky en France is upcycling discarded eggshell membranes into collagen products, targeting the growing beauty-from-within and healthy ageing market
Alt protein strategies: ‘Identity priming’ and hybrid meat
The concepts of shared identity messaging and hybrid meat show potential to increase alt protein uptake
Animal-plant mince key to revive APAC alt-protein push: NECTAR study
Blended chicken-plant mince has outperformed real meat in APAC taste tests, though gaps remain across the category in flavour, appearance and compositional balance
Japan Focus: Sodium labelling shift, Asahi cyberattack, silkworm protein, and more
This edition covers Japan’s sodium labelling shift, Asahi’s profit dip post-cyberattack, silkworm protein for health, and more
6 key food innovation trends driven by feel good indulgence
Consumer demand for indulgence — and feeling good about it — is increasingly driving food innovation strategies. Here are six key drivers powering this change.
Gen Z habits shift energy drinks towards flavour and drinkability
Gen Zs are leaning into lighter, natural flavours to support lifestyle habits, from prolonged screen time to gaming and studying
Growth Asia Summit 2026: Duke-NUS Medical School, Morinaga, Yeo’s to present kids’ nutrition
Growth Asia Summit 2026 takes place from July 8 to 10 in Singapore, and childhood nutrition is one of the main themes to be covered on the first day of the summit.
Alc-free growth: Free AF ramps up US plans with Whole Foods, Kroger launch
New Zealand alcohol-free cocktail brand has set its sights on driving rapid retail expansion in the US, tapping its proprietary botanical tech to offer innovative drinks to the market
Gulfood 2026
Açai leader SAMBAZON eyes Japan, Middle East to drive next growth phase
World’s largest açaí brand SAMBAZON is building on rapid growth in Japan and the Middle East to establish açaí as a lifestyle in the region
Vanity-led demand: Vitagen taps female audience with beauty-focused drinks
The probiotic cultured milk brand refocuses on gut health and collagen, riding on the beauty food revolution that has swept across food and wellness categories in Asia
Mood beverages: The ingredients spurring the category forward
Botanicals are the star of the show
Silkworm protein firm taps health and familiarity for regional growth
Japan’s Morus Inc is betting on demand for functional products and cultural familiarity with silkworms to drive expansion in Asia
Localised and functional: Asia energy drinks tap health demand
Energy drinks in Asia are evolving beyond caffeine as consumers seek added health benefits, opening opportunities for functional, better-for-you innovation
CP Foods: Turning global reach into resilient, localised food supplies
Thai food giant CP Foods is accelerating its localised food production strategy across global markets, by using its widespread network to support stronger supply and food security
Fighting fake imports? Health foods exported to China still need local authority recommendation
Overseas-made health foods entering China via the general trade route will still require official recommendation letters from their local authority when registering their manufacturing facility with the Chinese authorities - a move an industry expert...
FIC 2026
Next-gen beancurd: Reinventing traditional protein for functional convenience
One of China’s most traditional proteins has been reimagined in a functional, convenient format, driving modern food industry growth
China Focus: Chinese brand appeal, tighter transport rules, mental health trends, and more
This edition explores the rising appeal of Chinese food brands, tighter transport rules for edible oils, alcohol and syrups, mental health trends, and more
Food and mental health in China: 2026 trends that brands should watch
China’s growing focus on mental wellness is shaping food trends, driving demand for fresh foods, dairy and lower-sugar options that balance health and indulgence
Is Asia the next GLP‑1 boom market and what it means for F&B?
After a slow start, Asia’s GLP‑1 weight‑loss market is poised for explosive growth as China and India tackle obesity and food and drink brands race to become essential GLP‑1 companions
Science Shorts: Rice for weight control, functional dairy tech and more
Rice for weight control, functional dairy tech and more feature in this edition of Science Shorts
Kimchi in Japan: Daesang taps fermented food demand for exports
South Korea’s Daesang Corporation is targeting Japan’s growing appetite for fermented foods as it expands exports of kimchi and gochujang
Trade war impact: China’s health foods exports to the US slides 14.7% in 2025
The United States is China’s largest health foods export destination; however, exports were down 14.7% last year partly due to U.S. trade tariffs and changing trade policies.