TaoKaeNoi x Chen Zheyuan taps Chinese star power to boost seaweed snack growth
Thailand’s TaoKaeNoi appoints Chinese star Chen Zheyuan as global ambassador as it taps rising demand for Asian snacks and builds its healthy positioning.
“The partnership with Chen Zheyuan represents more than a collaboration – it reflects a shared vision. His dedication, passion, and positive energy closely mirror TaoKaeNoi’s brand DNA … This alignment marks a step forward in evolving TaoKaeNoi from a beloved snack brand into a Global Lifestyle Brand,” said TaoKaeNoi in a press statement.
‘There are no bad additives, only bad humans’: Experts urge fairer view of processed foods
Top Chinese food science leaders have urged consumers and industry to make fairer judgements of processed foods and additives, calling the sector badly misunderstood.
China currently permits over 2,300 additives, but past scandals continue to shape consumer distrust. Experts argue for science‑based evaluation of additives and call out inaccurate or fear‑driven claims that hinder industry development.
Gut health, clean label foods surge in China market
Chinese consumers are driving demand for natural, gut-friendly foods, mirroring global trends and boosting innovation in functional and clean label products.
This aligns with growing scientific interest in the gut-brain axis, which links digestive health to immunity, mood and overall wellbeing.
Flashy and sweet: Brands tap health trends in artificial sweetener push
Leveraging weight loss, gut and dental health trends, Chinese firms are increasingly creative in reframing artificial sweeteners as a health aligned choice.
This mirrors global strategies, where brands are aligning sweetener choices with sugar-reduction and health-led positioning, particularly in Asia Pacific where demand for lower-sugar products is rising.
Fighting fake imports? Health foods exported to China still need local authority recommendation
Overseas-made health foods entering China via the general trade route will still require official recommendation letters from their local authority when registering their manufacturing facility with the Chinese authorities - a move an industry expert said could be in response to concerns around fake imports.
The General Administration of Customs of China (GACC) announced the finalised “Catalogue of Foods that Require Official Recommendation Registration Letters” in March.
Health foods that were previously not included in the Catalogue during the GACC’s public consultation were included in the finalised Catalogue.