
聚焦中国:功能性食品创新、KitKat 本土化战略、中国品牌在东南亚的崛起等
本期探讨本土化、功能创新与高端化如何助力品牌赢得亚洲各地消费者
News & Analysis on Food & Beverage Development & Technology

本期探讨本土化、功能创新与高端化如何助力品牌赢得亚洲各地消费者

This edition examines how localisation, functional innovation and premiumisation are helping brands win consumers across Asia

本期东盟焦点涵盖清真产业增长、马来西亚嘉士伯、越南食品安全等专题报道

Vanilla, chocolate, and strawberry ice creams continue to outperform flavour and health trends

ThaiFex-Anuga Asia 2026
Seafood giant Thai Union has ticked multiple snacking checkboxes with its MONORI brand, tapping ongoing megatrends such as protein, whole foods and convenience

今月のJapan Focusでは、キットカットがどのようにして日本のアイコンとなったか、食料安全保障の強化に向けた取り組み、Growth Asia Summit におけるグリコ、そして FFCの消費トレンドについて探ります

This edition explores how KitKat became a Japanese icon, efforts to strengthen food security, Glico in Growth Asia Summit, and FFC consumption trends

Japanese home cooking aligns closely with sustainable diet goals, but researchers warn that westernisation, aquaculture pressures, and excess sodium could undermine its future

今月のASEAN Focusでは、ハラール市場の成長、Carlsberg Malaysiaのプレミアム化戦略 、ベトナムの食品安全実施棚上げを取り上げています

今月のScience Shortsでは、代替乳2.0のアプローチ、パーソナライズド ニュートリション、そしてスマートイノベーションを取り上げています

As major food brands shift operations out of Singapore, Gourmet Xchange taps convenience and scalability with an integrated food hub from ideation to production and distribution

Snack brands are targeting fluid eating occasions with products that deliver nutrition in smaller portable formats, aligning with healthier snacking trends to suit busier lifestyles

Shandong-based Lv Jie launches RTD apple cider vinegar with apple juice and prebiotics – a younger, tastier makeover to attract younger consumers

Oatside is repositioning soymilk for younger Asian consumers with a high-protein, clean-label offering focused on taste and wellness

Indonesia’s new strategy to centralise key commodity exports such as palm oil is set to shake up food chains worldwide in a big way – here’s why

Halal growth, Carlsberg Malaysia and Vietnam food safety feature in this edition of ASEAN Focus

Amai Proteins’ sweet protein secures regulatory approval in Singapore after recent US nod

As populations age, companies are exploring safer and appealing dysphagia foods for the elderly, but gaps in empathy, research and awareness prove challenging

本期内容涵盖凉茶品牌 WALOVI 的全球扩张、“健康中国 2030”战略驱动下的食品创新、针对患有吞咽障碍的老年人的营养解决方案等

This edition covers herbal tea brand WALOVI’s global expansion, Healthy China 2030-driven food innovation, nutrition solutions for seniors with dysphagia, and more

本期“聚焦中东”重点关注巴西莓品牌 SAMBAZON、伊朗冲突以及沙特食品欺诈

本期“聚焦初创公司”重点关注 Plaquette、Vicky en France、Morus 等初创公司

本期“聚焦印度”重点关注酒精饮料行业趋势、啤酒消费增长及更多内容

FHA 2026
South East Asia has all the parts in place to emerge as the key halal growth market for food amid the Middle East conflict — but will the region be able to grasp this opportunity?

今月のJapan Focus:では、スナック分野におけるグリコの成長戦略、消費者に合わせた甘酒の現代的なアレンジ、お茶のイノベーションなどについて深く掘り下げています。

In this edition of Japan Focus, we dive into Glico’s strategy for growth in the snack category, modernising amazake for consumers, tea innovations, and more

Up The Food Chain
Yukio Kimura, COO of Glico Asia Pacific, says understanding ‘genba’ – the field where operations and consumer interactions take place – is key to keeping brands relevant in diverse markets

Snack brand Hananomi transforms the traditional amazake drink into convenient jelly strips to boost gut and skin health for busy consumers

Space sakura tea and decaffeinated teas are part of Japan GreenTea’s export push, combining novelty, aesthetics and healthier beverage options

Carlsberg Malaysia will double down on its premiumisation priorities, leveraging premium products and innovation to drive growth despite challenging market conditions

As societies age rapidly, a pressing question emerges: how can we better support seniors with dysphagia, a condition many may one day face?

Vietnam officials have paused the country’s food safety restructuring, stressing that the reform agenda is temporarily delayed rather than abandoned

FHA 2026
Taiwan’s halal brands are leveraging health messaging and cultural appeal to attract overseas consumers from Asia Pacific and the Middle East

Tee Yih Jia is betting on Asian-Western fusion to grow its ALTN plant-based range, diverging from Western-style formats amid slowdown in the plant-based category

Japanese food, snacks and nutrition company Calbee is partnering with the Singapore microbiome firm AMILI in bringing personalized nutrition to the country.

Food Ingredients China 2026
Chinese consumers are driving demand for natural, gut-friendly and plant-based ingredients, mirroring global trends and boosting innovation in functional products

Thailand’s TaoKaeNoi has appointed Chinese celeb Chen Zheyuan as its global ambassador, tapping rising demand for Asian snacks and building a healthy positioning

Singapore firm Vicky en France is upcycling discarded eggshell membranes into collagen products, targeting the growing beauty-from-within and healthy ageing market

The concepts of shared identity messaging and hybrid meat show potential to increase alt protein uptake

Blended chicken-plant mince has outperformed real meat in APAC taste tests, though gaps remain across the category in flavour, appearance and compositional balance

After a disastrous attempt to implement new food safety regulations in January, Vietnam has taken next steps forward — but looks unlikely to make the original April deadline

Gen Zs are leaning into lighter, natural flavours to support lifestyle habits, from prolonged screen time to gaming and studying

The probiotic cultured milk brand refocuses on gut health and collagen, riding on the beauty food revolution that has swept across food and wellness categories in Asia

Thai Union, Carlsberg Malaysia, Yeo’s and more feature in this edition of ASEAN Focus

Japan’s Morus Inc is betting on demand for functional products and cultural familiarity with silkworms to drive expansion in Asia

Energy drinks in Asia are evolving beyond caffeine as consumers seek added health benefits, opening opportunities for functional, better-for-you innovation

本期探讨中国食品品牌日益增长的吸引力、食用油、酒精和糖浆的运输规范趋严、心理健康趋势等内容。

This edition explores the rising appeal of Chinese food brands, tighter transport rules for edible oils, alcohol and syrups, mental health trends, and more

Chinese food brands are using Singapore as a launchpad for overseas growth, partnering retailers such as Scarlett Supermarket to test international demand

Despite growing interest, high costs, complex supply chains and uneven demand continue to limit large-scale adoption of upcycled ingredients across Asia Pacific