
China’s WALOVI taps food-as-medicine trend for global push
Chinese herbal tea brand WALOVI entered 10 new markets as it seeks global growth through the food-as-medicine trend
News & Analysis on Food & Beverage Development & Technology

Chinese herbal tea brand WALOVI entered 10 new markets as it seeks global growth through the food-as-medicine trend

本期“聚焦中东”重点关注巴西莓品牌 SAMBAZON、伊朗冲突以及沙特食品欺诈

FHA 2026
South East Asia has all the parts in place to emerge as the key halal growth market for food amid the Middle East conflict — but will the region be able to grasp this opportunity?

今月のMiddle East Focusでは、SAMBAZONのアサイー、イラン情勢、サウジアラビアの食品不正問題を取り上げています

FHA 2026
Taiwan’s halal brands are leveraging health messaging and cultural appeal to attract overseas consumers from Asia Pacific and the Middle East

SAMBAZON acai, Iran conflict and Saudi food fraud feature in this edition of Middle East Focus

Men shaped by traditional masculine norms are more likely to justify meat-eating, a finding researchers say could inform targeted efforts to reduce consumption

South Korea’s K Food export growth momentum face a sharp slowdown as the Middle East — its key growth engine — weakens from the US-Iran conflict

本期“聚焦中东”包含 Hunter Foods 辣味薯片、海湾出口产品与抹茶鸡块。

The price of oil and transport dominates headlines: but food and beverage companies need to anticipate other potential impacts

今回のMiddle East Focusは、Hunter Foodsのチリ愛好家のためのスパイシーチップス、変わる湾岸諸国への輸出、抹茶ナゲットを取り上げています.

A two-week ceasefire is now in place in the war between US-Israel and Iran, but much is still uncertain about how long-lasting the impacts of damage done thus far will be and what still lies ahead for the global food sector

Belgian butter firm Plaquette has big ambitions for its bite-sized ‘candy’ butters

Gulfood 2026
World’s largest açaí brand SAMBAZON is building on rapid growth in Japan and the Middle East to establish açaí as a lifestyle in the region

Hunter Foods spicy chips, Gulf exports and matcha nuggets feature in this edition of Middle East Focus

本期聚焦主要食品市场、阿联酋饮食结构与游戏化等精彩内容

The Middle East fuel shock has forced a Japanese snack maker to halt production, exposing how quickly energy disruption can ripple through the wider food system

Coffee prices had finally started declining: but what’s next?

Israel and US attacks on Iran have long-lasting implications for global food and drink industries. Here’s the latest

今月のMiddle East Focusでは、主要食品市場、UAEの食生活、ゲーミフィケーションを取り上げています。

Opinion
No one expected plain sailing in 2026 – but a fresh conflict in the Gulf introduces new variables

Geopolitics rarely stays confined to energy markets. Sooner or later, it reaches the food system

New Saudi regulations tighten control of nutritional claims to curb food fortification fraud and protect consumers

The ongoing tensions in Iran could disrupt supply routes and drive volatility across key food commodities such as rice and meat

Consumers are more receptive to new food and drink products when textures reflect familiar eating experiences

Top food markets, UAE diets and gamification feature in this edition of Middle East Focus

Gulfood 2026
Snacking giant Hunter Foods has launched a range of new snacks meant for ‘true chilli lovers’ in the Middle East, bringing more bold heat and flavour to the region

Yerba mate is breaking out from its South American roots, fuelled by soaring exports, innovation and booming global demand for natural energy beverages

Estonia is tapping healthier food trends and grain-based product demands to further its ‘Northern Standard’ approach in the region

Industrial and informal bakeries across Africa are expanding and adapting fast as bread solidifies its position as a critical, high‑volume breakfast staple

Protein, fibre, nootropics and antioxidants are emerging as key functional ingredients shaping food and drink innovation as wellness continues to steer buying decisions

本期内容涵盖中东地区清真标准统一化进程、沙特 Nutri-Score 营养标签,以及区域市场其他动态

Gulfood 2026
UAE-based Farm Fresh has taken the concept of functional snacking to a new level with its matcha-infused chicken nuggets, blending flavour and function with novelty

Halal harmonisation, Saudi Nutri-Score and more feature in this edition of Middle East Focus

The Middle Eastern food industry is booming, with billions of dollars of growth expected over the next decade

New UAE data has shown excess salt consumption and poor vitamin D levels, findings set to guide national reformulation and health initiatives

We reveal the top 10 Middle East food and beverage stories of 2025, including Saudi Arabia’s rapid market evolution, rising regional manufacturing investment and changing consumer demand

Food sector AI, coconut nectar, trout and more feature in this edition of Middle East Focus

Halal food trade faces challenges in regional, much less global, standardisation – experts outline three key steps to move toward a unified system

Vietnam’s Vinh Hoan is maximising pangasius fish commercial potential with a circular model supporting convenient nutrition and supplement innovation

Nutri-Score has outperformed other internationally recognised labelling systems in a Saudi context, a new study has confirmed

Trendspotting 2026
Forget flavor fatigue – next year will be all about how snacks feel. From crisp layers to creamy centers, texture is fast becoming the biggest lever of indulgence and loyalty

AI and cloud tech are transforming the UAE food industry amid government initiatives to modernise operations, reduce costs, and enhance supply chain efficiency

Brooklyn Creamery cold-chain, South Korea exports and more feature in this edition of Middle East Focus

Finnforel has launched sustainably farmed rainbow trout in UAE, tapping the country’s fishing heritage and demand for clean-label convenient nutrition

Nepal’s CG Foods is pitching Wai Wai instant noodles as versatile snack and meal alternatives, eyeing entry into Middle East and European markets

Halal food production, Instagram nutrition advice and more feature in this edition of Middle East Focus

The United Arab Emirates (UAE) will implement a tiered excise tax on sugar-sweetened beverages (SSBs) from January 2026

Aussie-based Nourish Ingredients focuses on global rollout for plant-based and hybrid protein categories after FEMA GRAS approval

South Korea is eyeing Saudi Arabia as a key food exports market, doubling down on inter-government collaborations and local regulatory deep dives