Middle East Focus: Turkish meat consumption, Iran conflict and K-Food

Dubai, UAE, with Business Bay Skyscrapers
Dubai, UAE, with Business Bay Skyscrapers (Getty Images)

Turkish meat consumption, Iran conflict and K-Food feature in this edition of Middle East Focus

Men more likely than women to justify meat-eating, Turkish study finds

Men shaped by traditional masculine norms are more likely to justify meat-eating, a finding researchers say could inform targeted efforts to reduce consumption

A key difference between men and women lies in how they justify meat-eating, according to researchers from Turkey’s Middle East Technical University.

Men tend to rely on direct strategies associated with masculinity – such as viewing meat as necessary for strength and health – while women tend to adopt indirect strategies such as avoiding thoughts about how meat is obtained.

Iran conflict: Is ceasefire too little, too late for global food?

A two-week ceasefire came into in the war between US-Israel and Iran, but till date much is still uncertain about how long-lasting the impacts of damage done thus far will be and what still lies ahead for the global food sector

Many of the world’s largest fertiliser production facilities are located in the Middle East, and many raw materials needed for fertiliser production also depend on exports from this region.

K Food exports set to take major hit after losing Middle East growth

South Korea’s K Food export growth momentum face a sharp slowdown as the Middle East — its key growth engine — weakens from the US-Iran conflict

South Korea had previously specified the Middle East as a key target market for Korean food — more commonly known as K-Food — exports, and followed this up in September 2025 with extra focus on Saudi Arabia as a target.

All of this was going along swimmingly until March this year when the United States and Israel initiated attacks on Iran that have since escalated into an all-out war with Iran countering by attacking US bases and allies across the Middle Eastern region.

Iran closes Strait of Hormuz: Which foods will get pricier?

The sudden closure of the Strait of Hormuz is triggering immediate ripple effects across global food markets

Following swathes of attacks from the US and Israel, Iran has effectively shut down the Strait of Hormuz. According to country officials, any vessel that tries to pass through the key transport route will be set ablaze.

For the world’s busiest oil shipping channel, the closure has an immediate impact on energy markets. Crude oil and gas prices are already up, with natural gas in Europe jumping 39% in one day.

Iran conflict: The 5 biggest pressure points for food and beverage

The price of oil and transport dominates headlines: but food and beverage companies need to anticipate other potential impacts

Global markets remain in a state of uncertainty. But what does that mean for food and beverage? Many of the effects on companies are indirect, which makes plotting out their potential impact much harder.

So where do food and beverage leaders need to focus their attention - and what can they start to do to mitigate the challenges?