FoodNavigator’s sister title, AgTechNavigator, has been rebranded AgNavigator, to better reflect the broad range of content that is driving engagement across the wider ag landscape.
This new name more accurately reflects the full range of topics it leads on, from regenerative and precision agriculture, aquaculture and animal health, to AI, digital automation and sustainability.
And while it may have removed the ‘Tech’ from its title, you won’t find it missing from its coverage.
“Agtech innovation remains critical to driving a more sustainable, efficient and resilient food system, and the start-ups, investors and corporates that are at the heart of this ecosystem will continue to be front and centre on AgNavigator,” said Gary Scattergood, managing director for agri and APAC at publisher William Reed.
Agriculture is quickly shifting
“However, over the past the two years, it has become increasingly apparent that tech innovation can’t be seen in isolation. From ag policy and trade flows, supply chain challenges and the wider sustainability agenda, and environmental concerns to cross-sector collaboration, we have already seen how our broader, market-leading coverage has gained traction with our audience.
“This update strengthens our ability to deliver a more complete view of the ag, agtech and agrifood sectors – one aligned with the challenges and innovations shaping the future of farming and food,” Scattergood added.
AgNavigator has seen significant audience growth in the past year as it expanded its editorial team. Launch editor Oliver Morrison continues to oversee coverage of EMEA, while Amanda Lim and Ryan Daily have brought extensive regional expertise to its APAC and Americas coverage respectively.
Face-to-face agtech
William Reed’s wider ag portfolio also includes high-level events such as the World Agri-Tech series in London, San Francisco and Sao Paolo, the Animal AgTech Innovation Summit, Asia Pacific Agri-Food in Singapore and the Blue Food Innovation Summit.
“This combination of digital media expertise and face-to face experiences across the globe means we can provide authoritative industry insight 365 days-a-year for our audience, and seamless campaigns for our partners, both online and in-person, to maximise reach,” said Scattergood.
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