China

百事可乐在中国“入乡随俗”：桂花味饮料率先挖掘本地文化认同感和舒适感

百事公司 (PepsiCo) 将文化认同感和舒适感作为其在中国市场新产品开发战略的核心，继而推出了首款以中国市场为灵感的产品——桂花味可乐。

Pepsi goes local in China: Osmanthus-flavoured drink first to tap local culture and comfort

PepsiCo is putting local culture and comfort at the heart of its NPD strategy in China with the launch of its first domestic market-inspired launch – an Osmanthus-flavoured soft drink.

“消费转变”：新型冠状病毒疫情爆发后，中国生鲜食品电商平台预计将实现进一步发展

新的行业分析显示，春节期间和新型冠状病毒疫情期间封锁政策最初导致贸易激增，此后，中国电商销售的生鲜食品将继续保持增长趋势。

‘Consumption evolution’: Further boom predicted for China’s fresh food e-commerce platforms post-COVID-19

New industry analysis suggests that China’s fresh foods sales by e-commerce will continue to boom, after the Chinese New Year period and COVID-19 lockdowns initially caused trade to spike.

数额庞大的线上食品杂货店投资：消费者对便利性、质量和多样性的需求推动着中国的融资热潮

根据最新数据显示，中国线上食品杂货店创业投资继续飙升，在 2019 年融资达到 21 亿美元，较 2018 年增长 25%。

Enormous eGrocery investments: Consumer demands for convenience, quality and variety drives funding surge in China

Investments in China’s eGrocery start-up sector continues to soar with funding reaching USD2.1 billion in 2019, a 25% increase from 2018, new data reveals.

春季限定：亿滋中国推出全球首款粉色奥利奥，呼应烂漫樱花季

为应和旖旎的春日风光，亿滋中国近日推出了两款奥利奥季节限定新品：樱花抹茶味和白桃乌龙味，配以色彩缤纷的包装，并采用协同营销方式来抓住年轻消费者的眼球。

Spring specials: Mondelez China launches world-first pink OREOs to tie in with cherry blossom season

Mondelez China has launched two limited-edition OREO flavours to tie in with the spring season: Sakura Matcha and Peach Oolong, going all-out with both colourful packaging and collaborative marketing to attract young consumers.