China

白酒全球化：明江白酒通过鸡尾酒策略吸引西方消费者，在美国、欧洲扩大影响力

一个由中美企业合作成立的白酒品牌在西方的影响力逐渐扩大，因其尝试通过鸡尾酒这种全球消费最广的酒类以培养饮酒者。

Ming River is made at Luzhou Laojiao in Sichuan province ©Ming River

Globalising baijiu: Ming River growing presence in US, Europe with cocktail strategy to attract Western consumers

A baijiu brand formed via a collaboration between Chines and US enterprises is growing its presence in the West as it seeks to educate drinkers on the world’s most widely consumed alcohol category through its use in cocktails.

奇异果“趋时”：中国公司配合政府 2035 年远景目标，建立研发中心以促进行业发展

中国神山果农控股有限公司（中国神山）根据政府 2035 年农业食品发展远景目标，成立了一个专注奇异果创新和产业现代化的专业研发中心。

China Shenshan Orchard Holdings has established a specialised R&D centre focusing wholly on kiwifruit innovation and the modernisation of the sector. ©Getty Images

Kiwifruit modernisation: Chinese firm establishes R&D centre to develop sector alongside government’s 2035 vision

China Shenshan Orchard Holdings (China Shenshan) has established a specialised R&D centre focusing wholly on kiwifruit innovation and the modernisation of the sector, in accordance with the local government’s 2035 vision for agri-food development.

中国事件回顾：2021 年中国食品饮料文章阅读量前 10 名

阅读我们 2021 年阅读量前 10 名的中国食品和饮料文章，其中包括食品安全政策、乳制品研发战略和棕榈油机遇等主题。

China review: The Top 10 most-read China food and beverage stories in 2021

Read our top 10 most viewed China food and beverages stories this year, featuring food safety policies, dairy R&D strategy, and palm oil opportunities.

播客：“融入市场，而非替代”——植物家副总裁谈论中国新蛋白质运动

在本集食品和饮料开拓者播客中，我们与 HEROTEIN（植物家）战略及运营副总裁谢可盈讨论了中国“新蛋白质”运动的兴起、对本地化产品的需求以及形式创新。

PODCAST: ‘Integrating, not replacing’ – HEROTEIN VP on the New Protein movement in China and her leap from finance to food

In this episode of our Food and Beverage Trailblazers podcast we speak to Coco Tse, Vice President of Strategy and Operations at HEROTEIN, about the rise of the ‘New Protein’ movement in China, the need for localised products, and format innovation.

2022 年趋势：每日优鲜和叮咚买菜选择成立自有品牌

我们与中国大型线上杂货品牌的专家进行了交流，以评估自有品牌产品的上升趋势。

Mondelez, Nestle, Calbee and Ayam Brand on five top trends set to shape the APAC food industry in 2022

We are speak to experts from major brands to assess the five top trends that look set to shape the Asia Pacific food and beverage industry in 2022, including top post-COVID-19 developments, pricing and taste importance in the plant-based sector, the rise...