China

中国零食高端化：全国首款椰子酸奶开设天猫旗舰店以把握关键品牌建设契机

中国首个植物基椰子酸奶品牌 Yeyo 椰优格在天猫成功开设了首家旗舰店，期望以新颖性、高端化与品牌建设来吸引国内中产阶级消费者的注意。

China snacking premiumisation: Nation’s first coconut yoghurt firm highlights Tmall launch as major brand building opportunity

China’s first plant-based coconut yoghurt brand Yeyo has highlighted the importance of novelty, premiumisation and brand building in capturing the holy grail of middle-class consumers in the country after successfully launching its first flagship store...

中国家庭在水果、乳制品和鱼类上的支出增速快于肉类和家禽

一份记录中国二十多年来饮食消费习惯转变的新报告显示，中国家庭在水果、乳制品和鱼类上的平均支出增速快于肉类和家禽。

Chinese household spending on fruits, dairy and fish grows at a faster pace than meat and poultry

The average Chinese household spend on fruits, dairy and fish is growing at a faster rate than meat and poultry, according to a new report documenting China’s shifting dietary spending habits over two decades.

“跟进，而非引领”：中国有望成为全球最大的人造肉消费国但未来道阻且长

一位行业专家表示，由于中国人口规模庞大，加上政府大力扶持，中国有望成为全球最大的人造肉消费市场，但梦想照进现实之前，尚有一段漫长而艰巨的路要走。

‘Follow, not lead’: China likely to be world’s largest cultivated meat consumer – but long, challenging journey ahead

China looks likely to be the world’s largest consumer market of cultivated meat due its population size and government support, but a long, arduous journey lies ahead before this becomes a reality, according to an industry expert.

老龄化契机：中国香港的吞咽易造福广大养老院人群中的吞咽障碍患者

作为一家中国香港初创公司，吞咽易将目光瞄准中国香港和中国内地的养老院，为存在吞咽障碍的人群提供一系列食品。

Ageing opportunity: Hong Kong’s Senior Deli targets vast care home populations with products for dysphagia sufferers

Hong Kong start-up Senior Deli is targeting care homes in Hong Kong and China with its range of food products for people suffering from dysphagia.

“没有创新，就没有未来”：伊利认定数字技术是激进 NPD 战略的关键驱动因素

中国乳业巨头伊利强调称，公司在整个供应链中使用数字技术作为其新产品开发的关键因素，并在过去一年大力扩展了其乳制品产品组合。

‘No innovation, no future’: Yili says digital technology a key driver for aggressive NPD strategy

China dairy giant Yili has highlighted the use of digital technology all through its supply chain as a key factor for its new product development, having aggressively expanded its dairy portfolio in the past year.