Bakery giant Betty Crocker is marking its upcoming 100-year anniversary in the Middle East with NPD in its cake mix range and a shift to gender neutral marketing and messaging that has won multiple awards in the region
Australia-based plant-based firm Fable Foods says a relentless focuses on greater premiumisation and minimal processing for its shiitake mushroom-based products are enabling it to maintain price parity with conventional meat items.
South Korean food and beverage firms have just had a massive new market open up to them after trade discussions between the government and the European Union (EU) led to all 27 EU countries accepting ‘complex food’ imports from South Korea such as bread,...
Malaysian hot sauce brand Molli believes that food product preservation need not be mutually exclusive from consumer health concerns, despite widespread misunderstanding that all preservatives are automatically unhealthy.
Hong Kong-based plant-based meat – and now seafood – firm Omnimeat has just launched a product range with a focus on versatility to fit in with local Asian and other cuisine options, in addition to its first ambient product.
Thailand-based Khaisook, or ‘Happy Egg’, is looking to draw in consumers in search of convenient high-protein foods with its proprietary ready-to-eat egg white products and protein snacks, whilst also making preparations to expand beyond its home ground...
Taiwanese noodles and condiments firm Kung-Fu Mama has its eye on more major supermarkets in the United Kingdom after securing initial listings with Sainsbury’s on the back of booming local success with its traditional sun-dried noodles.
Mondelez Australia is looking to cash in on the rise of healthier savoury snacks in the country via its recent entry into the local premium cracker category, a sector it believes to be leading this trend nationally.
Japanese cup noodle pioneer Nissin Food Products has launched a high protein, low carbohydrate range, as well as a solidifying agent for leftover soup in a string of innovations to mark the golden anniversary of its flagship products.
UAE-based producer of frozen halal products Al Islami Foods has unveiled a new dough category, starting with frozen paratha as it looks to expand availability, variety, and visibility of the brand.
Nestle Australia has revealed that scaling-up processes such as curbside plastic collection and chemical recycling are the main barriers in any plans to widely commercialise its recently-prototyped recycled plastic wrapper, urging industry and government...
Greek-Canadian plant-based cheese firm Nafsika’s Garden has set its sights on the Middle Eastern market, looking to take advantage of the home-cooking and vegan consumer trends in the region, with India also on its hitlist.
Malaysian matcha specialist firm CEIT Spreads is honing its marketing and product development efforts on capturing consumers in search of the authentic real deal in matcha products, with a strong focus on providing the ‘real tea aroma’ in their spreads.
