Iconic Australian biscuit brand Tim Tam, manufactured by Arnott's, is being introduced to Germany by distributor Genuport.
Announcing the news, Genuport said it is introducing another international product to the German market. The company already distributes a wide range of large global brands, including Campbell's Pepperidge Farm, Snyder's, Mondelez's Cadbury chocolates, Weetabix and Del Monte.
Tim Tam's "can be enjoyed everywhere, are always on the go and at hand" thanks to their individual packaging, Genuport said.
Two variants are being launched, chocolate and cappuccino, with a recommended price of €2.99. The biscuits will be distributed to discount, drug, cash and carry, supermarket, hypermarket and convenience retail channels. The move will be supported by tasting, secondary placement displays, tester action, influencer cooperation and social media engagement activity.