Aunt Bessie's said it is targeting a gap in the market with the UK launch of its premium frozen desserts: indulgent treats for larger gatherings.
The company is introducing 'met in the middle' desserts in two varieties: Belgian chocolate chip and salted caramel. The 500g puddings include six servings and have a recommended price of £2.50 to £3.00.
"The melt in the middle desserts represent a new and enticing option for consumers in the category - they meet shoppers' desire for eye-catching treats that can serve the whole family or a full dinner party. By innovating within frozen desserts and offering a stand-out product with a premium feel, we hope to help our retail partners capitalise on the increased opportunity over the coming months," Aunt Bessie's marketing manager Hannah Hass commented.