German manufacturer Kühne launched vegetable crisps under its Enjoy brand. The product contains purple & orange sweet potato and parsnip chips. The snack has an oriental flavour thanks to a sweet and spicy spice blend of paprika, cayenne pepper, allspice and ginger.
Kühne said the snack is all natural - without additives, flavor enhancers and artificial flavors. The veggie crisps are also vegan and gluten free.
Enjoy vegetable crisps are being rolled out at cash and carries, drug stores, supermarkets and hypermarkets throughout Germany. The recommended retail price is €1.99 for a 75 gram bag.
The launch will by supported by advertising and point of sale marketing support, Kühne added.