Sustainable snacking start-up BRAVE its launching its pea snack line in Sainsbury's in the UK.
Two varieties of the product, which is naturally high in protein and fibre, will be available in the supermarket: sea salt and paprika & chilli. The SKUs will retail at £1 per 35g pack.
BRAVE said that it uses British grown peas to produce the snack, which it is positioning as a low-fat alternative to crisps and nuts.
The snack is 100% vegan and made with all-natural ingredeints.
Additionally, the group is rolling out a new product, sea salt and vinegar roasted peas, to Ocado, Planet Organic, As Nature Intended and other independent retailers.
Amber and Seb Fraser-Sokol, Co-Founders of BRAVE commented: “We created BRAVE to inspire positive change through healthy, sustainable nutrition and the nationwide listing for our Sea Salt and Paprika & Chilli flavours in Sainsbury’s, plus the launch of our new Sea Salt & Vinegar Roasted Peas is the next step to making this happen.
“Following the success of our launch in independent and health focused retailers, we are looking forward to convert more people to highly nutritious and sustainable snacking.”