By Avanthi Ravindran, senior trend and innovation consultant, Mintel
- Last updated on
Vegetarian and vegan claims across formulations
The food and drink industry has seen a rise in vegetarian and vegan claims that appear on products that are intentionally free from animal ingredients. Additionally, formulations that have always been vegetarian or vegan have added verifications regarding their plant-based status. Repackaged in Thailand last year, Sweet Pea’s 100% Apple & Prune Juice is a vegan product that claims to contain no preservatives, added sugar, artificial colours or flavours, and is halal- and GMP-certified. It is said to be a good source of fibre and provides essential vitamins and minerals that help balance and maintain good digestive health.