Superfoods elevate health credentials of food and drink launches
Launched in Malaysia last year, Kinohimitsu’s Superfood Complete Nutritional Beverage Powder is enriched with lutein, Palatinose, beta-glucan BG25, prebiotics, spirulina and super antioxidants. This organic beverage claims to be free from trans fat, cholesterol, lactose, added sugar, artificial colourant and GMOs, and is suitable for vegetarians. It is composed of seven different rainbow-coloured whole plant-based ingredients that aid in different health functions. It also claims to be a nutritional breakfast for the family and contains 98 calories per serving.