1. Telling a story
Engaging consumers through creative narratives on health and flavour
Pop Fiction is a popcorn brand from Australia that has released a range of five flavours said to be inspired by fictional stories. Claiming to draw its cues from health and wellness with a quirky modern spin, each variety “comes with its own flavourful story”, which is used to engage consumers and focus their attention to its health benefits and flavour. Pop Fiction’s popcorn is air-popped, contains whole grains and claims to be free from artificial ingredients, gluten, artificial colours, flavours, preservatives and GMOs.
Photo: © Mintel GNPD