9. Ancient and modern, Part 2
Ancient grains get prime focus
Kellogg’s launched its Ancient Legends Granola range in Singapore last year, which aims to educate consumers on the benefits of ancient grains by printing useful information on-pack. The brand’s Ancient Legends Granola with Spelt Cranberry, Sultana & Flax Seeds is said to contain more than 15% of the nutrient reference value of magnesium and phosphorus. These elements are in turn known to contribute to an energy-yielding metabolism.
Photo: © Mintel GNPD