10. Plant power
In line with Mintel’s 2017 Global Food & Drink Trend report, “Power to the Plants”, pea protein is one of the most popular plant proteins growing in use globally. Launched in Malaysia in 2016, Health 123’s NutriBalanz Youth Vanilla Flavoured Nutritious Drink Mix is described as a specially formulated protein beverage. It contains a combination of whey protein, pea protein, isolated soy protein, millet rice, amaranth rice and plant-based DHA. It claims to be high in protein and calcium, and contains essential nutrients ideal as nutrition support or a supplement for growing children and teenagers. This product is also suitable for lacto-vegetarians and is free from cholesterol, trans fat and GMO soy.
Photo: © Mintel GNPD