4. Up-front energy
Calorie content on front of pack
According to Mintel research, one in three metro Thai consumers, and two in five metro Indonesians, look for snacks that “contain less than 100 calories‟ when shopping. Pop Art Snacks is one brand that has taken notice of urban consumers’ demands for easily readable information on-pack. Launched in the Philippines in 2016, Pop Art’s White Pepper Parmesan Gourmet Popcorn has “60 calories per cup” written on the front of the pack. This is an organic and vegetarian popcorn product that claims to be 100% wholegrain and free from gluten, GMOs, trans fat and MSG.
Photo: © Mintel GNPD