China China still hunting for brands that can compete overseas By RJ Whitehead 24-Nov-2014 - Last updated on 24-Nov-2014 at 17:01 GMT Facebook Twitter Linkedin Email to a friend The study considers the brand landscape in China and tries to identify those Chinese brands that have the potential to compete globally, and examines the hazards they face. We take a look at the key issues affecting branding in China. 1. When will globally competitive consumer brands emerge from China? 2. An order from on high… Xi Jinping has demanded that China builds brands 3. Searching for emerging Chinese brands 4. Multinationals learning the market’s ropes Prev 1 2 3 4 Next Related tags Brand
