Food and beverage companies should place more focus on building branding and reputational value as a core business strategy in order to accelerate growth and sustain it in a post-COVID-19 era, according to expert advice.
Snacks giant Mondelez has launched a new logo for all of its Cadbury Dairy Milk products, with the global brand refresh first rolled out via returning fan favourite Cadbury Dairy Milk Marble in Australia.
Low-cost social media marketing, ensuring suitable software and systems are in place, and brand protection have been identified as key traits for fast healthy FMCG company growth, according to a panel of industry leaders.
The Food Safety and Standards Authority of India’s (FSSAI) new advertising regulations means that food brands – and any ambassadors who endorse them – are subject to prosecution if their claims are found to be false.
Reducing the amount of packaging can only improve gross margins to a certain extent, with most MNCs in India now turning their attention to achieving greater operational efficiency, according to a PepsiCo India packaging exec.
C&C Group has announced yet another new distribution partnership to distribute more of its portfolio brands in Asia with the signing of an agreement with InterBev in Singapore, a subsidiary of ThaiBev.
Currently worth almost Rs60bn (US$960m), India’s quick-service restaurant segment is expected to grow by 26% each year to reach Rs117bn by 2017, fuelled by the arrival of more international chains and strengthening of local playesr.
China is failing to produce enough consumer brands for a globally competitive brand name to emerge, says Wall Street brokerage Bernstein’s research arm in a joint report with the Interbrand consultancy.
It’s shopping bags at dawn in the latest battle in Australia’s supermarket war, with Woolworths pointedly accusing Aldi of not playing fair and urging the discount retailer to sign the same voluntary code of conduct it and Coles had signed last month.
Branding agency Millward Brown has unveiled its fourth BrandZ 100 Most Valuable Chinese Brands league table. The company claims the list has become the “definitive annual study of brand valuation and development in China”.
The key to winning over Chinese consumers is mastering distribution strategies, according to a new report by Rabobank, which also suggests that the country should be on the radar of European and American processed food companies that are facing flat growth...
The Philippines-based San Miguel Corporation has announced a
regional expansion programme in an effort to increase its market
share outside of the saturated domestic market it now clearly
dominates. In the next six months the food,...