Food and beverage companies should place more focus on building branding and reputational value as a core business strategy in order to accelerate growth and sustain it in a post-COVID-19 era, according to expert advice.
Snacks giant Mondelez has launched a new logo for all of its Cadbury Dairy Milk products, with the global brand refresh first rolled out via returning fan favourite Cadbury Dairy Milk Marble in Australia.
Low-cost social media marketing, ensuring suitable software and systems are in place, and brand protection have been identified as key traits for fast healthy FMCG company growth, according to a panel of industry leaders.
The Food Safety and Standards Authority of India’s (FSSAI) new advertising regulations means that food brands – and any ambassadors who endorse them – are subject to prosecution if their claims are found to be false.
Reducing the amount of packaging can only improve gross margins to a certain extent, with most MNCs in India now turning their attention to achieving greater operational efficiency, according to a PepsiCo India packaging exec.