Snacking giant Mondelez International says the familiarity of brands as well as consumer demand for indulgence in their daily diets are key drivers for snack market growth in the AMEA region.
Food and beverage companies should place more focus on building branding and reputational value as a core business strategy in order to accelerate growth and sustain it in a post-COVID-19 era, according to expert advice.
Snacks giant Mondelez has launched a new logo for all of its Cadbury Dairy Milk products, with the global brand refresh first rolled out via returning fan favourite Cadbury Dairy Milk Marble in Australia.
Low-cost social media marketing, ensuring suitable software and systems are in place, and brand protection have been identified as key traits for fast healthy FMCG company growth, according to a panel of industry leaders.
The Food Safety and Standards Authority of India’s (FSSAI) new advertising regulations means that food brands – and any ambassadors who endorse them – are subject to prosecution if their claims are found to be false.
Brand owners will need to fulfill four steps for their products to evolve from an internet viral to a well-trusted consumer brand, according to Chinese ice-cream maker Chicecream.
China’s home-grown brands took the top three spots for the most consumed food and beverage brands amongst Chinese families, research from Kantar Worldpanel has shown.
JD.com has emerged as the champion of mooncake sales this year, with the e-commerce giant selling a total of 100 million mooncakes between Sep 1 and Sep 19.
Reducing the amount of packaging can only improve gross margins to a certain extent, with most MNCs in India now turning their attention to achieving greater operational efficiency, according to a PepsiCo India packaging exec.
C&C Group has announced yet another new distribution partnership to distribute more of its portfolio brands in Asia with the signing of an agreement with InterBev in Singapore, a subsidiary of ThaiBev.
China’s tough new “one brand, one formulation” policy for its infant formula market will eliminate over 80% of domestic products currently on sale, according to government calculations.
Currently worth almost Rs60bn (US$960m), India’s quick-service restaurant segment is expected to grow by 26% each year to reach Rs117bn by 2017, fuelled by the arrival of more international chains and strengthening of local playesr.
China is failing to produce enough consumer brands for a globally competitive brand name to emerge, says Wall Street brokerage Bernstein’s research arm in a joint report with the Interbrand consultancy.
Sydney researchers have blasted junk food brands for targeting young social media users to promote unhealthy food after identifying the scale of the issue.
It’s shopping bags at dawn in the latest battle in Australia’s supermarket war, with Woolworths pointedly accusing Aldi of not playing fair and urging the discount retailer to sign the same voluntary code of conduct it and Coles had signed last month.
Branding agency Millward Brown has unveiled its fourth BrandZ 100 Most Valuable Chinese Brands league table. The company claims the list has become the “definitive annual study of brand valuation and development in China”.
Consumers in Australia and New Zealand may espouse locally made food and beverage products, but the reality of the situation is somewhat different, a top marketing and branding guru has said.
The key to winning over Chinese consumers is mastering distribution strategies, according to a new report by Rabobank, which also suggests that the country should be on the radar of European and American processed food companies that are facing flat growth...
India’s domestic food and beverage brands have been growing their fan bases at a much faster rate than their global counterparts over the last year, according to research by Ketchum Sampark.
Digital marketing innovation and a strong, direct relationship with consumers is key to successful brand building and sales force in India, according to PepsiCo.
An Australian winegrower has launched a scathing attack on supermarket chains in the country and their lean towards private label wines, which he says is squeezing the industry’s profits.
A new online grocery site offers a competitive advantage for large-volume brand owners, amid pressure from the growing private label trend in Australia.
Bright Food’s acquisition of Manassen could be reassuring for consumers, according to an industry analyst, amid rumours that it is hoping to buy a 75% stake worth A$400m.
Foreign foods and drink brands have the strongest brand name
recognition and loyalty in Vietnam with the exception of one local
company, according to new research.
The Philippines-based San Miguel Corporation has announced a
regional expansion programme in an effort to increase its market
share outside of the saturated domestic market it now clearly
dominates. In the next six months the food,...
