C&C ties up third Asia-Pacific distribution deal in two months
Last month, the Ireland-based beer and cider manufacturer agreed terms with Vandergeeten and Mahou San Miguel to distribute Tennents beer lines to China and India respectively.
Now, under the terms of its partnership with Interbev Singapore, C&C will expand its nationwide distribution of Magners in Singapore from September.
Sales of Magners will be supported by Interbev’s business partner, F&N Foods, which is also a subsidiary of ThaiBev with an extensive distribution network.
“Magners has been long established in the Singaporean market and is one of leading cider brands. This partnership with Interbev will allow Magners to enhance its cross-channel presence and availability,” said Conor Hardy, regional director of C&C Group’s Asia-Pacific division.
C&C manufactures cider brands Bulmers and Magners, as well as the Scottish Tennent’s beer brand and craft ciders in the United States.
It also distributes a number of beers in Scotland, Ireland and Northern Ireland, primarily for Anheuser-Busch InBev, and owns Wallaces Express, a Scottish drinks wholesaler.
Kevin Ng, Interbev’s vice-president for international business, added: “Together with F&N Foods, we are confident of propelling the growth of one of the most enduring brands of ciders here in Singapore.”