‘Healthier and more experimental’: Indian brewery Bira 91 lifts the lid on consumer trends guiding innovation

By Pearly Neo

08-Aug-2023 - Last updated on 08-Aug-2023 at 09:18 GMT

Delhi-headquartered brewery Bira 91 has detailed how consumer demands for ‘healthier and more experimental’ products are guiding its innovation strategy, while also revealing its plans for a ‘premium’ Indian beer.

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