Energetic expansion: China’s EastRoc Beverages sets sights on South East Asia as new key export market for best-selling energy drinks

By Pearly Neo

05-Sep-2023 - Last updated on 02-Oct-2023 at 05:31 GMT

Energy drink giant EastRoc Beverages has set its sights on South East Asia as a key export destination after having established itself as one of the largest brands in China, planning to retain its original best-selling recipe for its initial entry.

Read the full story here.

FNA top 10 August 2023

Palm oil replacement ‘not the answer’: Nestle taps satellite tech for sustainability amid EU Deforestation Regulation debate

Show us the criteria: Malaysian palm oil sector calls for ‘more transparency’ from EU on Deforestation Regulation amidst high-risk listing debate

Age of Generative AI: Ai Palette aiming to optimise food innovation and boost product launches

Applicable to all: Australia’s new mandatory alcohol pregnancy warning labels enforceable on imported beverages

Asia’s most ‘unfavourable markets’ for plant-based revealed as report highlights price and processing concerns

Mylk or milk? APAC plant-based dairy sector sees ‘no confusion’ amongst consumers regarding naming conventions

Energetic expansion: China’s EastRoc Beverages sets sights on South East Asia as new key export market for best-selling energy drinks

Volatile variability: Unilever India stresses caution for food business despite positive growth

Mitigating supply chain risks: Alternative sourcing and top-level food sector commitment key to boost resilience – Nestle, Rabobank

‘Seafood still safe’: South Korea launches national campaign amid impending Fukushima wastewater release

Related news

Show more

Follow us

Products

View more

Elevate your snacks with novel cheese flavours Givaudan | Download Product Brochure

Webinars

Upcoming editorial webinars

14 May 2024 Tue Webinar Healthy Ageing APAC

On-demand webinars

Headlines

Food & Beverage Trailblazers

F&B Trailblazers Podcast