'Not a quick win': China's plant–based brand Youkuai on collaboration crusade to crack the world's largest consumer market

By Pearly Neo

17-Jul-2023 - Last updated on 17-Jul-2023 at 08:04 GMT

The China plant–based sector has lost 'some of its hype' and is far from a 'quick win', claims one of the category's pioneers in the country, which has recently announced a significant new distribution deal.

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