Featuring in tenth place on this list, WuLiangYe’s brand value dropped by a massive 66% over last year on the back of recent Chinese governmental policies to limit extravagant spending.
As a result of these policies, the company adopted a strategy of lowering the price of its premium baijiu and increasing its marketing and advertising spends, especially overseas, in response to a drop in sales.
WuLiang e also promoted its lower-priced products, and invested in new distilling equipment, as well as in storage and distribution, in an effort to control production costs.
In August, the company announced that it would invest RMB 255m (US$41.6m), in a joint-venture with several partners to focus on alcoholic beverages, and other products to provide the group with new revenue opportunities.
An industrial conglomerate, the group is engaged in various other industries, including printing and packaging.