Special K’s pop-up shop in Australia where social media posts are used instead of cash will give Kellogg crucial face-to-face contact with consumers for fact-finding and brand building, says a marketing expert.
FoodNavigator-Asia.com, the news service for Asia-Pacific's food, beverage, nutrition and ingredients industry, and part of the global FoodNavigator.com network, will publish four days a week starting from Tuesday, July 9.
Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.
India’s domestic food and beverage brands have been growing their fan bases at a much faster rate than their global counterparts over the last year, according to research by Ketchum Sampark.
