South East Asian biscuit heavyweight Julie’s is looking to capitalise on the rising trend of indulgence as well as the longstanding demand for chocolate products in the Malaysian market with its new range Charm.
Bakery heavyweight Julie’s has forecasted a positive outlook for the biscuits market in South East Asia, amidst its complete brand makeover efforts and plans to dive deeper into various existing markets.
Malaysia’s home-grown confectionery and biscuit brand Julie’s is experiencing fast growth in China’s e-commerce space, with sales growing by five-fold in the past three years.