South East Asian biscuit heavyweight Julie’s is looking to capitalise on the rising trend of indulgence as well as the longstanding demand for chocolate products in the Malaysian market with its new range Charm.
Snacking giant Mondelez International says the familiarity of brands as well as consumer demand for indulgence in their daily diets are key drivers for snack market growth in the AMEA region.
Both indulgence and affordability are emerging as major APAC consumer demands for food and beverages today, leaving a manufacturers with a paradoxical challenge that can only be solved using innovation.
FrieslandCampina Ingredients Food & Beverages recently released a report pinpointing the trends it believes will shape the future of the food and beverage market. FoodNavigator spoke to Anneke van de Geijn, global marketing director at FrieslandCampina...