Seven-out-of 10 online shopping complaints received by Beijing Internet Court from September 2018 to October 2019 were related to food and health food products.
Health foods firms selling to China will need to adhere to more product labelling requirements in January next year and new guidelines for raw material filling process will kick in from next month.
Four major trending issues are driving the health foods market in China today, with a combination of strong national pride and traditional Chinese medicine (TCM) influence having particular sway over the younger generation of local consumers.
China has outlined a set of food safety proposals to achieve two main goals: to ensure that 98% of all products fulfil spot-check requirements by 2020, and that the nation's food safety standards will be regarded as the world's best by 2035.
Kirin — which has its roots in the beer business — has launched a nine-year plan to better align its food, nutrition and pharma sections, with a major focus on health and wellness.