Alcoholic Beverage

Bucha wants to bridge sweet fizzy beverage drinkers to kombucha

Bucha wants to bridge sweet fizzy beverage drinkers to kombucha

By Adi Menayang

Washington-based American Brewing Company started with beer and expanded its product line to include kombucha. Its brand, Bucha, has been credited as one of the fastest growing breakout brands in a report by The Hartman Group.

Non-alcoholic Guinness hopes to address beer challenges

Non-alcoholic Guinness hopes to address beer challenges

By Rachel Arthur

Diageo hopes its non-alcoholic Guinness will improve fortunes in Indonesia, with the alcoholic beverage giant saying the beverage is addressing market trends in the country, and legislation which now bans the sale of beer in some stores. 

Lipton builds on its Be More Tea campaign with the launch of a festival

Beverage bites: news up to May 29, 2015

Suntory goes shopping, Lipton launches festival, and more beverage bites

By Rachel Arthur

This week PepsiCo's Indra Nooyi was ranked #15 on Forbes’ Most Powerful Women list; while research said teens are ditching beer in favour of energy drinks. Meanwhile, Lipton is preparing for a big birthday party… read on for more beverage bites. 

Appearance is as important as value for bottle shops

Australia

Men from Mars, women from Venus in liquor store tastes

By RJ Whitehead

As Australia’s alcohol market shrinks, researchers have told retailers they should understand better that men and women don’t always look for the same qualities in a liquor store, with different demographics being swayed by different things.  

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