WOAH! Protein is achieving success in the Singapore market with its novel protein ice cream containing L-leucine, which was originally created for the founder’s mother who was undergoing treatment for leukaemia.
Indian social enterprise Mrida Group has launched two millet products, Upma and Khichdi, to cope with the growing trends of clean label, nutritious, and ethnically sourced ready to cook (RTC) meals for Indian consumers.
Probiotic brand Medlab has been added to the agenda for the forthcoming Probiota Asia summit in Singapore, where its Director of Medical Research will assess the benefits of probiotics for mood disorders.
Foods for special medical purposes (FSMP), functional foods, and ease of convenience are three emerging categories that dietary supplements and pharma companies are paying attention to, according to Mintel.