Creating clean label plant-based products: Chinese pioneers Haofood to reveal key strategies at Growth Asia Summit 2023

By Gary Scattergood

- Last updated on GMT

The summit takes place in September
The summit takes place in September

Related tags plant-based

The founder of a pioneering China plant-based firm will reveal how the challenges can be overcome to create clean label and additive-free products at our Growth Asia Summit 2023.

Under the theme of Trends and Innovation Opportunities Across the Life Stages, ​the summit will ​explore the very latest market opportunities across the region that is driving the growth of the global food, beverage and nutrition industries – Asia!

The summit will once again take place again in Singapore, at the iconic Marina Bay Sands hotel and conference centre, from 26-28 September 2023.​ 

On day one, we will be assessing Infant and Maternal Nutrition, and Women’s Health

On day two, we will be focusing on Active Nutrition​, Protein Innovation, and Men’s Health.

And on day three we’ll be shining the spotlight on Healthy Ageing and Personalised Nutrition​ and Future Food Innovation.

Throughout the three-day summit, FoodNavigator-Asia.com​ and NutraIngredients-Asia.com​ will help you understand how the industry can best navigate the region’s highly diverse consumer, regulatory, cultural and economic landscape in order to reap the substantial food, beverage and nutrition rewards on offer across all life stages.

The Advanced Programme is available for download.

On day two, Astrid Prajogo Founder & CEO of Haofood, will deliver a keynote talk titled ‘Clean-Label Creation: The Appeal of Additive-Free Plant-Based Meat’.

She said: Research has shown that for consumers in China, the first major considerations when purchasing meat are health and safety, then only followed by taste and quality and last but not least price. This means that the use of additives are a major hurdle in convincing consumers to adopt plant-based meat as parr of their daily diet, as it can be perceived as unsafe food.

“That said, additives are still often used in plant-based meat to deliver meat flavour and create the right texture. In this presentation, Haofood will discuss its journey in innovating the country's first clean label plant-based meat product whilst maintaining focus on taste and affordability.”

Key learning will include:

  • Who are the consumers of plant-based meat in China and their behaviour.
  • Key properties to consider in choosing plant-proteins for clean-label product.
  • Key principles in developing clean label plant-based meat.
  • Cost and benefit analysis of clean label plant-based meat.

Other speakers include:

  • Jorg Hager, Expert in Genetics and Nutrigenomics, Nestle Institute of Health Sciences
  • Gregg Ward VP, Science Nutrition & Digital Health, China, North Asia & Oceania, Head of Danone Open Science Research Center, Danone Early Life Nutrition
  • Aashim Malhotra VP & Managing Director – APAC, Food and Beverage Group, Dole Sunshine Company
  • Sachin Prasad, Vice President, Commercial Strategy, Mondelēz 
  • Angela Brady, External Innovation & Partnering Director, H&H Group
  • Bejit Ideas, President, Japanese Society of Anti-Ageing Nutrition 
  • Andy Huang, Head of Formula Design, Junlebao Dairy Group
  • Deepapriya Velumani, NPD Brand Lead, Wellness, Haleon
  • Dr Zhanyou Yun, Assistant President, Yili Group
  • Nathan Cheong, Chief Executive Officer, Melrose Health Group
  • Mikio Aoki, Senior General Manager, Future Business Development Department, Suntory
  • Celia Yibing Ning, Director, Junlebao Dairy Group
  • Dr Tsz-Ning Mak, Head, Nestle Institute of Health Sciences Singapore Hub
  • Dr Yang Hee Cho, Vice President, Innovation & Science Korea & Japan, Amway
  • Ashley Chung, Chief Marketing Officer, Yuhan Care
  • Prof Christiani Jeyakumar Henry, Deputy Executive Director, Singapore Institute of Food and Biotechnology Innovation (SIFBI) at A*STAR
  • Astrid Prajogo, Founder & CEO, Haofood
  • Dr Sumanto Haldar, Principal Investigator, Singapore Institute of Food and Biotechnology Innovation (SIFBI) at A*STAR

Sponsors for the event to date are: Morinaga, SynbioTech, Kerry, Valio, Friesland Campina, Symrise, Beneo, Roquette, Epicor, IFF, Winclove Probiotics, Probiotical, AAK and ProDigest.

Check out last year's highlights video here.

Gary Scattergood, Editor-in-Chief and Regional Head: APAC, said: "We are thrilled to announce the return of the Growth Asia Summit for 2023, after such a successful return to live face-to-face events last year.

"By broadening our content themes to span all life-stages, we will be able to drill down into the key opportunities, innovations, ingredients and trends that are propelling growth across the region.

"We are also delighted to announce the NutraIngredients-Asia Awards​ will be held on the evening of the opening day, as we recognise the brightest and best nutrition companies, individuals and initiatives alongside our flagship summit."

To find out more about sponsorship opportunities, contact fhrnaa.cru@jeoz.pbz

Register to attend here.

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