Making an old drinker’s spirit hip
Jovo Jiang Xiao Bai S.300, Jovo Jiang Xiao Bai S.300 Dan Chun Gao Liang Jiu
Baijiu is a traditional alcoholic drink in China and the most dominant spirit in the country.
While being most popular with older consumers, Jovo’s products target a younger consumer through its cartoonish imagery, bringing with it a new generation of drinkers.