Something extra in their juices
Tenwow Tea Drinks, Lemon and Kiwi Mixed Juice Drink
Functional benefit claims are increasingly being seen at juice launches as Chinese consumers look for something extra from their juices, Mintel says.
Tenwow Tea Drinks’ lemon and kiwi mixed juice drink, for example, is said to enhance beauty with Vitamin C and Vitamin E, while also containing at least 10% of fruit juice content.
The brand is part of a much bigger business that manufactures and distributes beverages, foods and snacks in China, suggesting functional drinks are now thoroughly in the mainstream.