Black is the new black
Nanfang Black Sesame Cereals, Purple Yam Cereal Meal
Black food is considered healthy in China’s traditional yangsheng, or “nourishing life” philosophy, and consequently more products—particularly cereals—are being developed using black food.
Considered a game-changer in 2016 by Mintel, Nanfang’s purple yam cereal is made with quality black rice, black glutinous rice, black bean, black sesame, oat, cereal flakes, purple yam and purple potato and is said to provide balanced nutrition and replenish vitality.