Protein powering forward
Yili Satine, Jindian Pure Milk
Last year, it was evident that premium domestic milk products had started to emphasise their protein content.
Such a change could be the result of improvements in China’s domestic milk quality, and increasing consumer confidence in nutrition.
Premium brand Jindian, under its umbrella company Yili, contains more than 3.3g of protein per 100ml, earning it a place in Mintel’s list of 2016 innovators.