Trends

'Manufacturers must focus on targeting quality-focused consumers; and offer an authentic consumption experience.' Pic: Getty/semensalivanchuk

Asia-Pacific spirits sector to grow by over $100bn by 2022

By Beth Newhart

The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’

The Hainanese Chicken Rice and Singapore Laksa flavoured potato chips from Singaporean start-up F. East are examples of snacks that are infused with culinary tastes.

Beyond just taste: Five emerging flavour trends taking shape in Asia

By Tingmin Koe

Flavour firms need to keep up with the rapidly changing tastes of consumers and take a holistic approach to innovation in order to secure success, according to the International Flavours and Fragrances (IFF), which has highlighted five emerging trends...

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