New Kerry report highlights top seven global trends impacting taste

By Jim Cornall contact

- Last updated on GMT

Consumers craving nostalgia in Mexico will reach for al pastor and tamarind. Pic: Getty Images/jeffy1139
Consumers craving nostalgia in Mexico will reach for al pastor and tamarind. Pic: Getty Images/jeffy1139

Related tags: Kerry, Trends, Food

A new report by taste and nutrition company Kerry examines how taste trends manifest across the world and come to life through taste and product innovation.

The Global Taste Trends report​ maps out the key taste linked to trends across the US and Canada, Mexico, Latin America, Europe and the Asia Pacific Middle East and Africa region, highlighting how they vary and travel across these regions.

The following top trends were identified through the research: Nostalgia; seasonality; enticing eats; taste exploration; novel flavors; acceptable sweetness; and healthy halo.

For example, consumers craving nostalgia in Mexico will reach for al pastor and tamarind, while in the Asia Pacific region flavors such as lychee and green mango provide comfort.

The report also showcases bespoke concepts to inspire innovation for great products, such as plant-based ice cream, tempura nuggets and cold brew tea.

Leigh-Anne Vaughan, global strategic marketing director of taste, said, “In the past year, we have seen trends shift and accelerate due to the COVID-19 pandemic. A taste for nostalgia has emerged, with consumers gravitating towards comforting and familiar food and beverages such as cotton candy and cookie dough. Seasonal tastes also offer comfort, with consumers expecting limited time offers during seasons or holidays.

“However, consumers are also looking for excitement and are drawn towards enticing and visually impactful food and beverages to disrupt the monotony of day-to-day life. They are exploring the world through their taste buds to seek adventure, with authentic yet accessible cuisine choices on the rise. Meanwhile, health conscious consumers are also demanding products with less sugar and with healthy halo ingredients.

“The Global Taste Trends can be leveraged to create innovate concepts that will meet changing consumer preferences. Through proprietary tools such as Trendspotter, leading market knowledge, and local insights, we can partner with customers to translate our leading taste insights into great products. We are committed to guiding our customers on their journey to develop the next generation of tastes that will delight, surprise and excite consumers.”

Related topics: Markets, Middle East, Asian tastes

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