FNA InnovATE: Hemp Innovation

Wellness enhancement: How combined hemp and Ayurveda innovation could hold key to capturing mass market

By Pearly Neo

- Last updated on GMT

Hemp Horizons believes that a innovation approach combining the nutrition of hemp seeds with the wellness benefits of Ayurveda could hold the key to reaching a larger consumer base.
Hemp Horizons believes that a innovation approach combining the nutrition of hemp seeds with the wellness benefits of Ayurveda could hold the key to reaching a larger consumer base.

Related tags FNA InnovATE Hemp

India’s Hemp Horizons believes that a innovation approach combining the nutrition of hemp seeds with the wellness benefits of Ayurveda could hold the key to the sector appealing to a larger consumer base.

Food regulators in markets across Asia, notably India and Thailand, have loosened restrictions on hemp seeds and related products in recent years, with consumer interest also growing amid a strong health and wellness focus.

Hemp seeds boast a whole host of nutritional benefits from being high in protein and omega fatty acids to being anti-oxidative.

But Hemp Horizon’s believes the integration of additional Ayurvedic herbs could boost the value proposition.

“What we are working on now is to integrate different types of flavours and ingredients into our products to increase the value for consumers,”​ Hemp Horizons’ parent company Health Horizons’ Co-Founder and CEO Rohit Shah told FoodNavigator-Asia​.

“[This includes] working with Ayurvedic ingredients such as Indian ginseng, ashwagandha or turmeric and including those into energy bars [or other products] along with hemp.

“This will mean that the products will carry not just the nutritional aspects of hemp, but also the wellness benefits such as stress relieving or hormonal balance - and those kinds of qualities combined with the nutrition power of hemp [are what] will appeal to more consumers.”

In addition to energy bars, Hemp Horizons also carries a range of roasted hemp snacks in flavours such as Chilli Garlic and Chipotle, and has plans for energy and fitness drinks based on hemp moving forward too.

“The government really regulating hemp as a food products means that there is now a stamp on these products and innovations, and even us companies, that this is safe for human consumption as a food,”​ he added.

“This has gone a long way in helping to correct the big misconceptions around hemp and hemp products such as all of these being psychotropic substances and that consumption automatically means getting high.

“This has made a big difference especially for the second and third generation hemp products [which are hemp seeds processed into more types of foods and beverages and not just sold as seeds, oil or powder].

“The Indian market is really growing [in this area], and as the local and regional market matures further we will be looking more and more at not only local product development but also more export opportunities, [though] for now exports [need] to be focused on more mature markets such as Europe and the United States.”

Watch the video above to find out more.

Related news

Show more

Related products

show more

Elevate your snacks with novel cheese flavours

Elevate your snacks with novel cheese flavours

Content provided by Givaudan | 23-Feb-2024 | Product Brochure

Aside from conducting desk research to understand snacking preferences and taste profiles among consumers in the Asia Pacific, Givaudan also embarked on...

How Korean culture penetrated the APAC food industry?

How Korean culture penetrated the APAC food industry?

Content provided by BIOSPRINGER, natural Yeast ingredients | 17-Jan-2024 | White Paper

Korean food is on-trend in Asia. We mainly find Korean taste in noodles, sauces & dressings, pickled condiments, ready meals and savory snacks.

Empowering Women Through the Life Cycle

Empowering Women Through the Life Cycle

Content provided by Glanbia Nutritionals | 07-Nov-2023 | Product Brochure

As discussions around female empowerment widen, and advances in women’s health access and provision accelerate, the implications for business, healthcare,...

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Related suppliers

Follow us

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast