No culture or context: Too many plant-based firms 'overengineering ingredients' amid aggressive expansion – Dynamic Foodco CEO

By Pearly Neo

07-Jul-2022 - Last updated on 07-Jul-2022 at 01:54 GMT

Too many plant-based firms are 'overengineering ingredients' and 'forcing solutions' on investors and consumers, without paying enough attention to Asian culture and context, according to a regional expert in the alternative protein space.

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