Nestlé is launching a new range of instant noodles in the UK and Ireland under its Maggi brand. The line, Maggi Fusian Noodles Pots, will consist of three “authentic Asian” flavours: chow mein, spiced curry and sweet chilli.
Each pot contains premium noodles, spices, and veggies, Nestlé said. The pots aim to meet growing consumer demand for “quick solutions” without “compromising on taste”.
“Maggi Fusian Noodle Pots are ideal for people looking for an authentic Asian taste experience, but lack the time to create it themselves,” commented Vassia Katsogianni, Maggi senior brand manager.
“Quick and easy meals can often be seen as sacrificing on taste in order to have convenience and Maggi Fusian Noodles Pots are here to change that.
“Noodle Pots are a growing category so this is a massive opportunity for Maggi to be entering into as we expand the Maggi Fusian range.”
The noodles will initially hit Tesco shelves and the launch is supported by in-store promotions, a full page advert in the Tesco magazine and sampling through online grocery discounter, Shopmium.