Lorenz Bahlsen Snack-World wants to eclipse “normal” potato chips with the launch of its Crunchips Wow brand in Germany.
Lorenz said the brand delivers “more colour, crunch [and] maximum taste”.
The line includes two varieties: "The incredible Paprika & Sour Cream Pleasure" and "The terrifying Jalapeno & Cream Cheese Inferno".
Lorenz described the brand’s packaging as “gaudy and colourful”. The crisps carry an RRP of €1.99 for 110 gram package.
The new brand will be distributed nationwide through supermarket, impulse and convenience channels.
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