Yop
Yoplait, the JV between General Mills and Sodiaal, is expanding its yogurt drinks brand Yop to become “an ally in the transition to adulthood”.
The company is launching Yop Fruit Sensation, made from French milk and fruit pieces. Yoplait said this offers a “new dimension” for the yogurt category.
Yop Fruit Sensation includes “melting” fruit pieces for a “whole new mouthfeel”, Yoplait said.
The low-fat product is free from artificial colours and flavours.
The brand, which is traditionally associated with teens, hopes that the launch will extend its appeal as a snacking option for young adults.