4. The conscious health seekers
For roughly 12% of Chinese, 6% of Indonesians, and 4% of Thais, healthy foods and beverages were right at the top of the agenda. Covering 7% of Asia’s population, "conscious health seekers” would pay special attention to a balanced diet and to natural ingredients in their products.
Investing a huge amount of time and money in maintaining a healthy lifestyle, women and the elderly, whose children had already left home, were particularly well represented in the this group, GNT found.