2. The caring parents
The next biggest group GNT called the “caring parents”, whose children provided the motivation for them to opt for healthy, natural diets.
Caring parents, who were usually aged 35-44, female and had children under 12, sought to be good role models. Primarily out of concern for their offspring, these caring parents would attach particular importance to healthy, natural foods and beverages.
This type of consumer was widespread in Indonesia (17%), China (12%) and Thailand (6%), GNT found